By Evan Milberg
From now until the end of the month, if you show up between 7-8 a.m. at Shoes Cup and Cork in Leesburg, everything is free. The initial reaction by some customers has been disbelief. “People at first were asking, ‘really? Everything?’” says Lee Beddow, the shop’s general manager. “Yes, everything.”
In particular, Beddow says people have been taking advantage of the free coffee. “We’ve definitely been giving away more of the coffee items than the food items,” Beddow says. They’re calling it the “Stupidest Promotion Ever,” but Shoes Cup and Cork is hoping the idea is smarter than it sounds.
“It was actually the owner’s idea,” says Beddow. “We were looking at sales breakdowns by hour and we were looking at the 7-8 a.m. hours being a bit light. We were wondering if there was even a market to be had this early–having a shop on King St. with not a lot of parking. We figured free brings people out. If there was a market to be had, free would bring it in. Go big or go home.”
The promotion ends this Friday. / Shoes Cup and Cork, 17 N. King St., Leesburg
