How much does a great night’s sleep cost?
That’s the question marketing director of Hästens DC, Helio Lopes, wants you to ponder when shopping for a new mattress at the brand’s first Northern Virginia location in Tysons Corner.
The Swedish-born company came to fruition in 1852, with the very first mattresses going into the homes of the Swedish royal family, according to Lopes. While the technique for handmaking each mattress has become more modernized, the values and underlying design have stayed the same.
Each bed is handmade, consisting primarily of horsehair that doubles as a million tiny springs due to its hollow form, allowing the mattress to remain dry, breathe and maintain a comfortable body temperature for each individual.
“You’re getting a mattress that’s designed for you at tension level, which we measure,” says Lopes of the design process. “We also don’t harm any animals during the process, we just give them a haircut.”
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While shoppers can view products online, mattresses can only be purchased in a storefront, which are sprawled across the world in client-specific cities such as Milan, Paris and New York City, in 36 countries. Now open in Tysons Corner as of Oct. 12, the store is surrounded by other high-end, luxury brands and according to Lopes, that’s exactly where it should be.
“We felt that it’s a high-end market and this would be our home,” says Lopes. “Our mattress is a piece of furniture but also a designer piece; fashionable and comfortable at the same time.”
Within the store, shoppers will find the top seven of the company’s 17 mattress models, including the flagship Vividus bed, which can take up to 390 hours to make and is described by Hästens as “the world’s most luxurious bed,” as well as managers who are trained to explain the mattress’ effect on one’s body, ultimately finding the right model for you.
“We have a lot of clients who come in while on business and say they were waiting for us to come here [to DC] because this is where they are based,” says Lopes. “There’s clientele in DC who want and deserve our products.” // Hästens DC: 2001 International Drive, Unit 1156, McLean; prices vary
