Skip to content
  • X

Subscribe

Magazine | Newsletters
  • Food & Drink
  • News
  • Culture
  • Style
  • Home
  • Family
  • Wellness
  • Things to Do
  • Travel
  • Best of NoVA
  • Best Restaurants
  • Top High Schools
  • Best Salons & Spas Poll
  • In This Issue
  • Home
    • Shopping
  • Pippin Toy Co. in Alexandria Celebrates Grand Opening on Saturday
interior of Pippin Toy Co.
  • Shopping

Pippin Toy Co. in Alexandria Celebrates Grand Opening on Saturday

While the store has been open since November, it’s making a splash this weekend.

By Colleen Kelleher April 24, 2024 at 8:54 am

Amy Rutherford, owner of Red Barn Mercantile and Penny Post in Alexandria, said on Facebook that when the toy store Why Not? closed in Old Town in 2016, she considered “pivoting Penny Post to become a toy store.” But she didn’t. Instead, she opened Pippin Toy Co. last November.

“It was a sad day in Alexandria when Why Not? closed,” Rutherford said in a news release. “Kids and parents alike have long awaited a toy store. While we can never replace that beloved institution, we have given it our best try.”

Now, Pippin Toy Co. at 1310 King St. holds its grand opening on Saturday, April 27.

From 10 a.m. to 4 p.m., the store plans to have face painting, a balloon artist, temporary tattoos, crafts, and healthy snacks. It will offer a gift with a purchase and chances to win prizes, while supplies last. 

In the morning, the store will gear its activities toward younger kids, and then in the afternoon toward older ones.

Rutherford, in a post on the nonprofit Alexandria Stylebook, said Pippin started the toy store in a corner of Red Barn Mercantile before the pandemic, with Lesley McGrew as its buyer. “She took a sad little corner of our store and grew it to half of the back room. Her enthusiasm for children and what they love was instrumental in bringing Pippin Toy Co. to life. Without her, I can safely say Pippin would not be here,” she wrote.

Courtesy Pippin Toy Co.

The deal for Pippin Toy Co. to have its own shop just a block from Penny Post and two from Red Barn Mercantile took a year to complete, Rutherford wrote. She said as she and her real estate agent met with the landlord in the toy section of Red Barn Mercantile, her agent proceeded to tell the landlord about how wonderful Why Not? had been to the community. It was at that moment that a customer walked up to them. The customer turned out to be Kate Schlabach, who owned Why Not? for 47 years.

“She said, ‘I’m Kate. I’m Why Not?’ There she was — the owner of our beloved toy store. I told her what I was doing and asked her what she thought. She gave us her blessing and told the landlords how wonderful our kids’ selection was,” Rutherford wrote. 

“Call it fate, divine intervention, luck, or coincidence if you like. I call it magic.”

Feature image courtesy Pippin Toy Co.

For more stories like this, subscribe to Northern Virginia Magazine’s Shopping newsletter.

Trending in NoVA

Here’s the 2026 Peak Fall Foliage Prediction for Northern Virginia

All Aboard These 6 Scenic Train Rides Near Northern Virginia

Celebrate Oktoberfest at These 7 Northern Virginia Events

Check Out These Wineries and Vineyards for Sale Around Northern Virginia

Our 2027 Best Salons and Spas Reader Survey Is Now Open

things to do newsletter

Our Top Stories In Your Inbox

Our newsletters delivered weekly.

Subscribe

Feeds

RSS Feed Follow in Feedly

You May Also Like

Lucketts store holiday season

Tickets for the Lucketts Holiday House Go on Sale Soon

  • X

Company

  • About Us
  • Advertising
  • Writer’s Guidelines
  • Internships
  • Terms of Use

Magazine

  • Magazine
  • Subscription
  • Newsletter
  • Back Issues

Talk to Us

  • Contact Us
  • Submit an Event
  • Twitter
  • Facebook
  • Instagram

Shopping

  • Subscription
  • Back Issues
  • Plaques
  • Realtor Client Gift Subscriptions

On Newsstands Now

september 2026 cover

Copyright © 2026 Northern Virginia Magazine

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Hey AI.