Hershey Super Sweet Adventure, an interactive, family-friendly pop-up, will open its first East Coast location on March 6. It will be located on the first level of Tysons Corner Center next to Macy’s. Tickets go on sale January 22; prices start at $19.99 per person.
The experience will include interactive stations, including a Reese’s Peanut Butter Cup “stuffing” experience and an area to create your own Hershey Kisses foil wrapper. Two other experiences feature the brand’s Twizzlers and Jolly Ranchers candies.
The Tysons pop-up will also feature new activations including a celebration of Bubble Yum Bubble Gum and an experience where guests can personalize their own Hershey’s Milk Chocolate bar wrapper with a selfie. The space can also be booked for birthdays and special occasions.
The site also includes a retail store that is open to both ticketed and non-ticketed guests. It will sell a selection of limited-edition merchandise and collectibles inspired by Hershey products. Guests will also have the opportunity to create a customized Hershey’s wrapper at the store. The wrapper will showcase customizable artwork, and guests can personalize it with their own image.
Feature image courtesy Kyle Flubacker
