Located on the first floor of Tysons Corner Center right next to Forever 21, NYX (pronounced Nicks) Professional Makeup is the first standalone store in the area from the popular cosmetics brand found in retailers like Ulta, Target and CVS. Known for offering high-quality items and “dynamic color collections” at affordable price points, the Professional Makeup store will house over 1,500 items like the popular Jumbo Eye Pencil, Matte Setting Spray and Liquid Suede Lipstick.
NYX is a colorful brand that is active on social media, and the storefront reflects this. “They are also highly digitally activated featuring a series of innovative technologies designed to assist the makeup shopper in finding education and inspiration from the global beauty community,” says Nathalie Kristo, NYX Cosmetics senior vice president of marketing and global business. “Features include the NYX Beauty Bar, which is an interactive makeup station featuring NYX video tutorials and products for customers to recreate new and trending makeup looks.”
Shopping at the NYX Professional Makeup store will be a completely different experience than browsing the brand aisles at a store like Target. It will host exclusive in-store events with beauty influencers and professional makeup artists and have previously online-only products available for purchase. Customers can also upload selfies to the Instafeed digital walls.
Products start as low as $3 and cap off at $25. // 1961 Chain Bridge Road, McLean
(May 2016)
