Dr. Alex, the woman behind the pearly whites of some of the area’s most notable VIPs, spends her days as a cosmetic dentist based in Vienna. As a lipstick aficionado, she set out to create a line called Smile Swag that was not only on-trend but also boasted serious smile benefits. Each shade contains blue pigments that make teeth look whiter. She also created an accompanying whitening pen that prevents teeth from picking up stains after you have consumed something like red wine or coffee, and with extended use it will also whiten teeth.
The Smile Swag line is made in the USA and is cruelty-free. It consists of three matte liquid lipsticks and three glosses that retail for $27 each. Dr. Alex is planning to launch Wish, a vibrant pink shade, in two weeks—just in time for the sunny days ahead.
