When Rachael Chestnut, Founder and CEO, of Play Nice & Take No Sh*t started the company in 2021 she had one objective: stop doing what everyone else is doing. Her transformational approach to marketing has since gained global attention from business and industry leaders.
Featured by Rebecca Minkoff’s global fashion brand, Chestnut was coined as an “inherently rebellious industry leader who is disrupting the status quo.”
And in fewer than two years, Play Nice & Take No Sh*t has transformed from a passion project to a business servicing some of the world’s largest PR agencies, communication firms, and global enterprises — all of which have one thing in common: a desire to differentiate their brand from the masses.
Creating influential brands that are unapologetically genuine, distinctive, and disruptive starts with a simple approach that many organizations fail to enact: being authentic and human-centric in a world that is terrified of being unconventional.
“I’ve worked with Rachael since October 2021, and I have nothing but wonderful things to say about everything we’ve accomplished together. With a strategic and analytical mindset, the work she has done in partnership with our teams and clients has been thoughtful and generated incredible cultural impact,” said Natasha Vuppuluri of MSL.
Being an industry disrupter isn’t for the faint of heart, and the Play Nice team isn’t interested in creating only tame and well-mannered content.
“Being an authentic, yet authoritative, brand can be a tough balancing act. We work with our clients to lead with emotion, confidence, and integrity, helping their target audience relate to, and feel connected to, their brand’s message. This approach generates organic growth and establishes a powerful community around the brand,” said Erika Fleitz, Play Nice & TNS Social Media Director.
The company is passionate about giving back to the local community, empowering business leaders with the skills needed to create a lasting impact on their teams.
“Rachael came to our studio to lead an interactive seminar on building healthy work relationships and improving company culture. I was blown away by the impact she had on my team — tears and laughs were shared, and we all left the session ready to bring our authentic selves to work,” said Jana Klavina, Founder of Mara Hair and Mode Studio.
Play Nice & Take No Sh*t supports a diverse portfolio of clients with social media strategy, content development, community management, graphic design, SEO optimization, and more. As a full-service marketing agency, the team prides itself in leading with empathy and working with clients to enhance their brand’s impact.
“Play Nice is breaking through the saturated marketing space to create brands that reinforce the humanity in our new future-of-work era by sparking bold conversations, building dynamic communities, and rewriting the narrative of a ‘business as usual’ approach to communications. We’re challenging the marketing industry’s status quo through courageous, bold, and vulnerable content that propels lasting engagement and drives cultural impact. The future of marketing is disruptively genuine, with people at the center of our work. And that’s something to celebrate,” said Chestnut.
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