Destination: Located in the historic downtown area of Leesburg, Sugar Magnolia is sure to help customers achieve the bohemian-chic vibe they want with their clothing and accessories.
Atmosphere: A gray and white palette for décor really allows the jewelry, clothing and other small gifts to stand out to the customer. The layout of Sugar Magnolia is warm and inviting. Shoppers will feel at ease while browsing and trying on the feminine and eclectic designs.
Bread and Butter: “I try to find handmade pieces and things you don’t see everywhere,” says owner Maryanna Conboy. Whether customers are looking for a trendier piece or unique item, they’ll be able to find what they’re looking for since the boutique changes what brands it carries every couple of years. Conboy tries to incorporate two new brands every season.
Sweet Surprises: Sugar Magnolia is all about adding a personal element—whether that is with the friendly customer service or when Conboy showcases her own handmade jewelry, a trip to this boutique is anything but the standard shopping experience.
Fiercest Fan: Shoppers who are looking to support local business and establish a more personal relationship will love Sugar Magnolia. The bohemian looks will appeal to women in their early 20’s to 40’s.
Blows To Budget: Affordability is truly part of the identity of the boutique and is one of the factors that keeps customers coming back. Prices are moderate, with jewelry starting around $15 and up and clothing starting around $30.—Danielle Harvey
Destination: 1 Loudoun St. SW, Leesburg; facebook.com/sugarmagnolia.wv
(February 2015)