Rose Price

About

Rose has spent more than 25 years at VLP Financial Advisors helping clients make confident decisions about their finances. Rose works primarily with busy executives approaching retirement who are navigating complex compensation packages, equity awards, and benefits—and who want a clear, coordinated plan without having to manage every detail.

Rose also works with individuals and families who want greater confidence around their finances. By creating thoughtful, well-designed financial plans and investment strategies, she helps clients understand their options and feel comfortable with the path forward, so they can spend less time worrying about money and more time enjoying life.

VLP Financial Advisors is an independent, full-service wealth services firm, with $1.5B* in assets under administration (AUA), as of 1/21/2026, with clients located nationwide. Our professionals work with families and individuals on financial planning, investment management, and retirement planning, as well as with corporate clients and their employees to create and manage retirement plans and employee education. We believe in partnering with our clients to help them align their financial decisions with their goals and vision for the future, so they can live greater at every life stage. We help clients live their best life through our VLP Live Greater Partnership Process. It’s our passion, and we’ll be with you every step of the way.

Association Certifications

Financial Planning Association-National Capital Area Chapter, Former Board Member and Past President

Credentials

Certified Financial Planner (CFP®)
Accredited Investment Fiduciary (AIF®)

Specialization

Financial Planner

Honors & Awards

Washingtonian Magazine, Top Financial Advisor – 2018-2026
Northern Virginia Magazine, Top Financial Professional – 2017-2025
Inductee into the Cetera Advisor Networks Hall of Fame – 2024
Financial Planning Association, Norma Severns Award for Leadership (National Capital Area Chapter) – 2023

Education

Penn State University

Additional Information

*Cetera Wealth Services LLC (custody/administration) AUA $1.15B, Fidelity Retirement/ Recordkeeping AUA $190M, ADP Retirement Recordkeeping AUA $155M. Securities offered through Cetera Wealth Services LLC, member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment advisor. Cetera is under separate ownership from any other named entity. VLP Financial Advisors, 8391 Old Courthouse Rd, Suite 203; Vienna, VA 22182. 703-356-4360.

Northern Virginia Magazine Top Financial Professional. To compile the Top Financial Professionals listing, a survey is sent to all Northern Virginia financial professionals, asking them to recommend other financial professionals whom they would refer to friends and family. The nominations are vetted by consulting various publications to determine the list of winners.

The Washingtonian Top Financial Adviser is awarded to individuals who are nominated and surveyed by their industry peers as being the best in their field. The advisors select are those who received the most recommendations from their peers. Portfolio performance is not a factor. Financial professionals do not pay a fee to be included.

2024 Hall of Fame Cetera Wealth Services (f/k/a Cetera Advisor Networks). Cetera Advisor Networks Hall of Fame is to reward those long tenured high achievers. Individuals who Diamond qualifiers, but also good stewards of the profession. Good partners with the Cetera home office and have the tenure and track record to show their efforts.

Norma Severns Award for Leadership – awarded by the Financial Planning Association the recipient is required to be a current member and the award is based on extraordinary efforts on behalf or the benefit of the local or national FPA or predecessor organizations, service performed within 5 years, board work committee work, chapter administration, contribution to monthly meetings contribution to national retreats, and advancing the FPA’s mission statement locally or nationally Financial Planning Practice Recognition.

Listing in these publications and/or awards is not a guarantee of future investment success. These recognitions should not be construed as endorsements of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party ratings or awards.